Business and Brand Puns – How To Attract Consumers With Humour
- by siteadmin
One of the most important things at any business is to make sure you’ve got customers. And one way of doing that, if your business is a little on the boring side, is with some humourous stunts and adverts. This can often be quite risky but can definitely pay off in the long run, as seen here
One example of this was at the UK supermarket Asda. One day they had their toy section set up like a scene from Jurassic Park with dinosaurs running around behind it. Scenes like these are brilliant ways of grabbing people’s attention without being too intrusive on shoppers who just want to do some food shopping.
Many small businesses have also decided to use puns in memorable slogans for an added touch of fun which has helped them gain some attention. Take companies like KFC, with their slogan ‘Finger Lickin’ Good’, or Dominoes with their infamous ‘Pizza Pizza’ campaign.
These are just two of many successful puns – there are hundreds more which you can find here
There is also the same effect in marketing with brand puns as well as company puns and product names. Here we take a look at 20 examples:
1. The Powerhouse Museum: an old museum that has been given a new twist on its name to attract younger generations who may not have previously heard of it. Although it could be said that this was short-lived since they don’t use it anymore, this is still a great example of how things don’t have to be serious all the time.
2. Fridge Raiders: A great way of getting people’s attention with a food product that you would more than likely have in your fridge at home, therefore making it relatable for many customers.
3. Mint Velvet: Although this is quite an old example, it is still one of my favorite brand puns because I love anything to do with chocolate and mint together so I am easily attracted by products like these.
4. Oi Frog!: A children’s picture book which has become very popular on social media with its fun storyline but also its catchphrase ‘Oi Frog’ which can also be turned into an amusing hand gesture for kids to do on each other when they’ve misbehaved.
5. The World’s Biggest Bookstore: A bookstore that has modified its name to make it sound bigger and more attractive to customers, although it may actually not be the biggest one in the world anymore. This is just an example of how businesses can use this technique in practically any industry.
6. B&Q: Although this technically isn’t a brand pun since it doesn’t make sense by itself, when you put Q after B it makes it look like there’s an actual company name called ‘BQ’ which is pretty clever if you ask me!
7. Haggis hurling (and catching): Two words that no one would ever think would go together unless you’re Scottish, so it’s a great way of getting people’s attention with a fairly unusual sport.
8. Sofa so good: A furniture company that has adapted its slogan to fit with the current trend of using ‘so’ at the start of a phrase, which can be a fairly effective way to get people interested in what you’re advertising.
9. Priceless reaction: Another example from Asda who have attracted customers by making fun of themselves and adding some humor into their adverts for products like these ones above. They’ve even gone as far as putting up this image below which is quite confronting, but they still put a witty caption on it too!
10. Eco-friendly condoms: An invention made by Durex which seems to have been a great marketing ploy too as it’s now becoming a serious product that people want to use.
11. So easy even a cat can do it: A popular slogan from DIY store B&Q has managed to attract customers by being funny and relatable with the current trend of cats going viral on social media apps like Instagram, Snapchat, etc…
12. Don’t forget your brolly: When you think about umbrellas it doesn’t necessarily make you think of a memorable slogan for a company or brand but Sun Umbrella UK has created one that catches your attention and makes you laugh at the same time! If only every brand was this witty.
One of the most important things at any business is to make sure you’ve got customers. And one way of doing that, if your business is a little on the boring side, is with some humourous stunts and adverts. This can often be quite risky but can definitely pay off in the long run, as…